Rebranding… Big Designs has gone from “Sparking your Interest” to Shocking the crap out of you! Don’t ground yourself when welding kids… it HURTS!
The original branding was a spark plug…
It started out as a “good idea” but in practice, it didn’t work out so well. The client’s nick name was “D” – so originally we went with “Big D’zigns”, and had a spark plug to represent that what he did was all things “fast”… but not only was the lockup indistinguishable, the logo was just obscure.
Though, the TIG torch I illustrated for the new logo isn’t as recognizable to the lay person, in the circles that are would be clients – it represents what service is provided, Performance Fabrication… and is easily distinguishable. It’s also what the client wanted! Personally, I think it came out pretty sweet.
