Derol Dot Com - Art Director - Designer

Surftech.com

Derol Frye — Wed, 01 Jun 2011 21:08:58 +0000

Building a brand and selling surfboards…

I have been working with Surftech for years. Recently, I took on the position as their “Director of Internet”. With that, it was time for a revamp…

With a focus on Social Networking, I revamped the site specifically to boost Surftech’s fan base. Not everyone is willing to drop large amounts of coin on a surfboard they’ve never seen in person, let alone ridden. Most of the time, it’s better to get that sort of advice directly from local shop owners anyway.

What we really wanted to do, was push the lifestyle and create discussion via facebook and twitter with not only the staff, but the team riders as well. Then, of course there’s the media aspect. A nice place to showcase our video.

Completely built on WordPress’ Multi-Site, we’re able to keep everything updated in one location and seed out new sites and updates seamlessly. While keeping a cohesive look across channels, it allows each unique channel to have a look and feel of its own.

Check it out: Visit Site.

Glad

Derol Frye — Tue, 31 May 2011 22:54:20 +0000

Contracted through a third party that did the incredible design work, I was tasked at building a new site for Glad. Working in compliant standards, I was able to bring this art directors vision to fruition.

While working with large corporations can be a difficult task, with the amount of hoops one must jump through. A little solid direction and communication can yield a final product that everyone can (and should) be proud of.

Visit Site

Happy Holidays

Derol Frye — Fri, 03 Dec 2010 21:11:25 +0000

Nicely done, sirs!

Derol Frye — Wed, 24 Nov 2010 22:10:54 +0000

http://www.h-57.com/

After a bit of a hiatus…

Derol Frye — Wed, 21 Jul 2010 19:07:24 +0000

Steve Jobs on Paul Rand

Derol Frye — Fri, 02 Apr 2010 18:36:22 +0000

“I will solve your problem for you, and you will pay me. You don’t have to use the solution. If you want options go talk to other people.” – Paul Rand

Oh… to be Paul Rand.

Juxtaposition

Derol Frye — Tue, 30 Mar 2010 21:09:38 +0000

jux·ta·po·si·tion [juhk-stuh-puh-zish-uhn] –noun 1. an act or instance of placing close together or side by side, esp. for comparison or contrast.

TRON movie trailer from 1982:

Vs.

The 1982 TRON movie trailer recut for 2010:

It’s funny how “cliché” all thats become…
On a side note… I like how the lightcycles had skinny back tires in 82.

Another killer Mashup

Derol Frye — Mon, 29 Mar 2010 22:10:48 +0000

Saul Bass… motion design genius, and TRON. KILLER!

Tron vs. Saul Bass from Hexagonall on Vimeo.

Steve McQueen

Derol Frye — Wed, 24 Mar 2010 16:56:14 +0000

“With strangers, I can’t breathe…. But I dig my old lady,”

Some Steve McQueen goodness over at LIFE.

Neat!!!

Derol Frye — Fri, 19 Mar 2010 00:23:45 +0000